“Talk to strangers.”

Yammer hired me to come up with an attention-grabbing concept for their very first billboard, on Townsend street in San Francisco.

It grabbed the attention of the tech press and boosted Yammer’s traffic and engagement by orders of magnitude.

They let me come up with a few more concepts before they sold to Microsoft for $1.2 billion.


Creative Concepting, Copywriting, Content Strategy, User Experience Design

September 22, 2011