Nike was hashing out a plan to deliver custom content and activity updates to targeted urban locations. The first test city would be New York.

With a concept well underway before I was brought on, AKQA New York needed a content specialist to think through the details leading up to launch. I collaborated primarily with the strategy team to refine some existing documentation and create a card-by-card breakdown of the content requirements.

Services:

Content Strategy

September 23, 2016